Cindy Sherman is best known for introducing a new way to use photography. By using herself as a model, but changing the way she looked in each photo, she created a type of self-portraiture where the subject is not actually oneself. This was an especially interesting concept considering the main use of photography as a means of documentation. As Susan Sontag wrote in
On Photography, "To collect photographs is to collect the world", and "photographs really are experience captured". Cindy Sherman created fictional worlds and experiences in her photographs, conflicting, yet ultimately adding to, photography's original purpose. Additionally, Sherman's repeated self-publication "mirrored...the zeitgeist"(Hoban 2012). In other words, it is similar to the way that people now post millions of selfies, photos, videos, and other images of themselves online, many of which portray some kind of alter-ego or specific persona.
For my selfie assignment, I took inspiration mainly from Cindy Sherman’s Film Stills series. I created a character out of myself and scenes to put the character in. Some details were improvised in Sherman’s typical fashion, such as the poses, locations, and lighting in the photos. I experimented with a few different backdrops and poses, as well as camera angles, taking some of the photos myself and asking someone else to take others. However, I did have a few specific ideas in mind throughout all this experimentation, mainly about the character herself and the atmosphere I wanted to create. The character is based off of an imaginary alter-ego I created a few years ago. I had a particular idea in mind as to how I wanted her to look and spent a long time fixing my hair and makeup to match this. As it turns out, I did not look exactly as I had expected, but improvised with the look I had created. In my photographs, I tried to portray an atmosphere of passion and danger through dim lighting and the use of the color red in both my costume and surroundings. Just as Sherman was influenced by films she had seen, I allowed films and other media I have been exposed to to influence me. Throughout my life I have been avidly interested in the media and aesthetics of the 1960s, which hugely influenced the photos I took for this project. I wanted to create a similar aesthetic to 1960s photographs and films I have seen, particularly Peter Cook and Dudley Moore’s
Bedazzled. Aside from its undeniably 1960s atmosphere (it was made in 1967), the film uses the color red as a repeated theme to represent the Devil. Although I did not use red in the exact same way, I was inspired by the use of such a bold and expressive color.
It is true that Cindy Sherman has heavily influenced photography and the way it is used in self-presentation and today's image-based culture. I feel as though she influenced me personally before I even learned about her. While, as is common on social media, I always make sure to take photos of myself that show a particular self I want to present, I have also experimented with creating completely different "selves" through the use of makeup, costumes, and photo editing. This made Sherman's work look familiar to me, and I'm sure it looks familiar to many others. The prevalence of images similar to hers, whether created as art pieces or casually posted to social media, shows how influential a concept she introduced with her work.
Sources:
Hoban, Phoebe. “The Cindy Sherman Effect.” ARTnews, 6 Aug. 2012, www.artnews.com/2012/02/14/the-cindy-sherman-effect/.
Sontag, Susan. On Photography. 2010.
Donen, Stanley, director. Bedazzled. 1967.
“Bedazzled (1967 film).” Wikipedia, Wikimedia Foundation, en.wikipedia.org/wiki/Bedazzled_(1967_film).